Measuring ROI for PR and marketing has always been an issue in business. How much ROI did that press release buy me? What is my return on the billboard on Route 66? The addition of social media to the mix has only served to muddy the waters for most people. This article gives a simple approach – measure everything – before, during and after. Good simple advice and worth a read. To view the full article just click herebrandsavant.com
Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.