What You’re Missing By Measuring Social Media ROI Online

Measuring ROI for PR and marketing has always been an issue in business. How much ROI did that press release buy me? What is my return on the billboard on Route 66? The addition of social media to the mix has only served to muddy the waters for most people. This article gives a simple approach – measure everything – before, during and after. Good simple advice and worth a read. To view the full article just click


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