PR leads the charge

In a recent blog post on the JoTo MoJo we give proof, once again that PR comes first, before marketing…

So there you are trying to figure out what to do first, marketing or PR and we come right out and tell you – PR comes first. Can you dig it? There are a number of reasons why you have to think of PR as the Marines and why PR has to lead the charge.

There’s a very simple reason why PR comes before marketing – it delivers a better return on one’s marketing dollars. Bottom-line, people are distrusting as heck these days – they don’t like to be sold. They don’t like being told what to buy by a talking head. They Google and get all kinds of info before they even contact you these days…they are informed… they are prepared and resistive to the sale cycle WAY before they talk to you…

Take a look at one of our clients, KnowBe4.  The founder, Stu Sjouwerman, followed his same recipe for building up Sunbelt Software that he sold to the conglomerate, GFI…PR first!

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