PR Hall of Fame: Oh no, it’s the duck

Yep, the Aflac duck made the PR Hall of Fame.  I wrote about them in our JoTo MoJo blog…the story bears repeating here.

The Aflac duck is a great example of positioning…meaning the position one places (their company or product) in the minds of their consumers.  I may not know exactly what Aflac does, but I know it is insurance.  And if I think of insurance, I instantly think of Aflac when I think of a well-known brand.

So, it is no surprise to me that an obscure name like Aflac needed some great creativity and a strong-long strategy to ensconce it into people’s minds. Their ad agency really did well here. The proof is in the longevity of the campaign.  Kudos!

Here’s the blog post giving more data…

I never thought I would ever say this but the Aflac duck rules. Yes that annoying quacker has made a substantial move in the PR world and has waddled his way into fame and fortune. From the press release:

“Aflac, the insurance company that helps employers provide workers with a financial safety net at no direct cost to their business, announced today that its beloved icon, the Aflac Duck, has been selected as a member of the 2011 class of the Platinum PR Hall of Fame. Selected by the editorial staff of PR News, Hall of Fame inductees were chosen from a pool of PR campaigns that have been in existence for at least three years and have had a significant impact in the public relations industry.”

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