I like this PR campaign and applaud the efforts of the Mormon’s to take charge of their perception problems and publicize their religion and make it more real to others.
About that new Mormon blitz on getreligion.org
It will come under scrutiny just because it is a religion, but the truth of the matter is in this day and age, religions need to be proactive in getting their messages out and should not be behind the times in technology or marketing/PR efforts. From a PR point of view, I think this is a real winner. I give it a two-thumbs up!