JoTo ToGo – Social Media and Crisis Management

Social Media and Crisis Management – Timothy Coombs

Professor Timothy Coombs (a full professor in the Nicholson School of Communication at the University of Central Florida.) talks about the relations between social media and crisis communication. He shows some of the aspects that a communicator in a company should be aware of when communicating online, both before and during a crisis situation. Furthermore he explains the dos and don’ts for companies online.