JoTo ToGo – Great Article on Using Social Media

2012-03-12How do media innovators weigh the various social, mobile and other technologies in terms of their potential for storytelling, audience engagement and revenue?

How do they separate hype from reality?

And how much pressure are they feeling from the executive suite to innovate on new platforms, vs. from their audience or simply from within?

Read this article called Social Media Lessons can be Gleaned by Media Innovators, by Steve Rubel of AdAge.

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