JoTo Out – The worst social media screw ups where YOU’RE OUT!

If you have a few minutes and want to see what not to do in social media, take a gander at this article, The worst social media screw-ups of 2011: Live from Social Media Week.  Here are some excerpts from the article – it cites social media cases  as bad as a car wreck that you cannot look away from – OUCH!


Condom-maker Olla sends friend requests from unborn children.Regardless of your view of contraceptives, this is wrong on so many levels. To make a bad move worse, Olla then branded the hell out of it.

Nikon says cameras take photos, not people. It’s not a good practice to tell customers they don’t matter. It’s going to piss them off. To add insult to injury, Nikon deleted the comments on Facebook.

Winner: Ashton Kutcher tweets pro Bro Paterno.   In Brian Morrissey’s view, Kutcher’s tweet is the worst case of social media because a second-rate actor is making social media seem grubby.

Jockey International asks “Can #Tebow WIN you FREE underpants?” in promoted hashtag#IfTebowWins.

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