Recently while watching the tube I saw an ad for the coal industry about “clean coal”. I had seen these ads before when they ran a couple of years ago but there was so much hullabaloo about them being a bit full of it that they were pulled. I was surprised to see it running again. I do not think there is a bigger oxymoronic phrase than “clean coal”. Coal is not clean. It never will be and never can be. So trying to elicit a positive consumer response with so much B. S. is not just downright deceitful, it is an outright lie. Check out this vid by ThisIsReality.org
It is similar to the ads being run by the corn industry (How can corn be an industry?) for high fructose corn syrup with their catch phrase sugar is sugar, right? Wrong bonzo! You see there is this thing called the glycemic index, which measures the effects of carbohydrates on blood sugar levels. Carbohydrates that break down quickly during digestion and release glucose rapidly into the bloodstream have a high GI; carbohydrates that break down more slowly, releasing glucose more gradually into the bloodstream, have a low GI. High fructose corn syrup is high on the glycemic index. It is made by treating corn (which is usually genetically modified corn) with a variety of enzymes, some of which are also genetically modified, to first extract the sugar glucose and then convert some of it into fructose. In 2001 CORN sweeteners (genetically modified) accounted for 55% of the sweetener market. The ads are disingenuous – sugar is not sugar when one of them is high fructose corn syrup. This vid combats all those ads.
What is interesting here are these grass-roots campaigns via YouTube by people and organizations comprised of concerned citizens. The power of PR has gotten that much more powerful with the ability to self publish. Never underestimate that. No matter the dollars by vested interests, people now have the ability to publish the truth…and that is powerful PR.
If you self-publish, just make sure you keep it clean and keep it truthful – that is the only way self-publishing content will be and remain effective.