JoTo MoJo – fav videos of The Guardian Advert, Dollar Shave Club and the Full Nelson

The Guardian Advert 2012 – 3 Little Pigs and the Big Bad Wolf

This is completely brilliant – a new commercial for the Guardian newspaper where the 3 little pigs are arrested for boiling up the big bad wolf and cause controversy and the public to explode via media attention and social sharing.  It’s quite the ironic take on Planet Earth.

Dollar Shave Club Gets JoTo Airplay

We love this video.  (We’re suckers…we signed up!)

“Dollar Shave Club couldn’t be simpler. Select one of our great razors, pay one low monthly fee, and we send ‘em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades.”

The Full Nelson: Queen of Arms

Amy K. Nelson goes inside the world of arm wrestling in New York City and discovers not only the diverse personalities within the sport, but also how to thoroughly embarrass herself in front of a crowd.

BBH Turns Homeless People Into Wi-Fi Hotspots at SXSW

We are not at all sure what to make of this but here goes.

“BBH, in a charitable effort meant to help the homeless, is renting them out as wireless hotspots at SXSW. It’s called Homeless Hotspots. The agency sees this as an attempt to “create a modern version” of the “Street News” model, in which the homeless community reports, writes and publishes a print product.”

Or is it demeaning and dehumanizing. You be the judge.  Read the article here in AdAge.


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