Flying blind is never a good idea…take lessons from the short-lived TV show. You may have a good idea, but it just might not be what your viewership wants to watch. At JoTo, we utilize a unique market research technique that will enable companies to pinpoint the wants and needs of their target markets – BEFORE launching a costly PR campaign. This is the way PR should be done folks! Flying blind is never a good idea – especially in today’s New Economy.
Marketing in any economy requires precision, which necessitates useful marketing intelligence and research in order to get the market penetration and sales you need. We are talking about Smart Marketing, marketing that taps the input of users, media and employees to build an effective campaign. The relationship of public relations to marketing is very important when it comes to knowing who your target market is and what they are searching for. More often than not a product or service provides a solution to a problem that people are seeking and somehow enhances their lives one form or another. For these reasons and more, market research is a very integral part of creating a successful PR campaign.
You really need to find out what people think about your industry, your product, and what they already think of you so you can gauge your entry point to a PR campaign and properly influence the minds of people to get them thinking the way that you want them to.
Check out this cool vid regarding JoTo market research services.