JoTo In: TNT’s Dramatic Surprise on A Quiet Square

A Dramatic Surprise on A Quiet Square

When TNT opens up a new market – they do it big time. In fact this intro into Belgium is so explosive TNT gets to live up to its name! To launch their channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. The results are not for the faint of heart – but wow they surely know how to push buttons! This is a great PR stunt!!!

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