As discussed in a previous JoTo PR blog post on how PR works, publicity and PR are the tools needed to get press coverage, which establishes you as an expert or your company as the premiere company that did this, that and the other. Publicity and PR work so well because people favor and trust third party endorsements. What that means for businesses is that you need to secure those endorsements through quality media placements.
At JoTo PR, we make it a habit in every campaign to secure credible and quality placements for our clients – one of whom was recently featured in an online Newsday article regarding chargebacks, which has a monthly unique visitor count of over 1.5 million. JoTo client Monica Eaton-Cardone, co-founder of dispute mitigation company Chargebacks911, was quoted as an expert source discussing the steps merchants can take to decrease chargeback disputes. As the world shifts from traditional brick and mortar retailers to a fast growing internet marketplace, friendly fraud chargebacks are also growing – as a result, online retailers are now incurring a $279 loss for every $100 of fraud loss, the highest amount since 2010 (1).
When asked to advise merchants of the steps to take when dealing with chargebacks, Eaton-Cardone stated:
“You want to resolve a consumer’s dispute before it becomes a charge-back. If they can’t reach you, the next logical step is to call their credit card company.”
Eaton-Cardone says although merchants can never completely eliminate the risk chargebacks, a safeguard is available—a solutions expert can assess the risk, handle costly chargeback disputes, and resolve cases without unfavorable consequences.
As a former online retailer herself, Eaton-Cardone formed Chargebacks911 to relieve merchants of the burden of handling chargebacks. After her own trial and error in experiences with chargeback issues, she wanted to provide fast and reliable services that not only help recoup the loss of funds as a result of increasing chargebacks, but to also curb future chargebacks so that merchants retain all processing abilities. She founded a niche as a result – and has had the foresight to ensure she is in the news continuously.
For more information about Chargebacks911 and its services, visit www.chargebacks911.com.
For more information about JoTo PR and our public relations services, visit us online at www.jotopr.com.