Jimmer-mania Makes Sports Illustrated Cover Awesome


Coming from a family of college basketball athletes, I had to share the awesome publicity picture of Jimmer Fredette, guard for the Brigham Young Cougars. Chris Chase makes 5 keen observations in his blog post, which made Yahoo news.

Sometimes the best PR is that which is ‘caught in the act’ – candid, awesome and even historic. Personally, college basketball captures all of that for me. And this is a picture that everyone can be proud – Jimmer, BYU, the photog, the fans and the magazine itself. Well done!

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