Do you like me? Will you follow me? Social media in Mass. Gov. race

Social media is a powerful campaign tool, and candidates use social media to go around traditional media and get their message to their supporters — and potential supporters — directly. They also use it to point their supporters and potential supporters to only the traditional media coverage they consider flattering (or at least not unflattering) by posting links to the stories. And they use it to build large databases of voters. To read the full article click here boston.com