Cosmetic Medicine PR Campaign Case Study

Dr.ElliottSkinspirations Introduction

Outer appearances have become increasingly important today among both men and women. In their quest to improve what they believe to be surface imperfections, many Americans are turning to cosmetic procedures such as laser treatments, Botox injections and more.

Skinspirations, a Tampa Bay nonsurgical cosmetic center, offers noninvasive cosmetic procedures at the hands of experts, but did not know how to stand out above the competition.


Cynthia Elliott, M.D., board-certified owner of Skinspirations, contacted JoTo PR for help with increasing recognition of her facility as one of the highest levels of expertise in the areas of facial dermal fillers & laser resurfacing in Tampa Bay. Dr. Elliott also wanted to boost her clientele who value expertise and sought to improve their appearance without the use of surgery.

The Solution

JoTo PR created a professional writing and editing strategy for Skinspirations to pinpoint the facility’s correct target market to encourage business growth and public awareness. Press releases were distributed and media interviews were garnered with the news stations that broadcasted to a more affluent audience in Cynthia’s demographic area.

The Results

Skinspirations’ Publicity and PR campaign has 1) decreased the amount of discount shoppers and 2) brought a better demographic of educated patients who are seeking the help of an expert in perfecting their appearance. With JoTo’s help, Skinspirations managed to build the credibility needed to begin reaching its target public.

“Working with JoTo PR helped us to target a segment of the Tampa Bay area that understands the huge difference that exists in experience & talent.  We are now seeing an increase in clients who want to make a substantial investment in their appearance and are actively seeking an experienced practitioner.” ~Dr. C. Elliott, Owner of Skinspirations

botox_clearwaterAbout Skinspirations and Dr. Cynthia Elliott

Cynthia Elliott, M.D., is the board-certified owner of Skinspirations, located in Clearwater, Florida. Dr. Elliott obtained her M.D. from the University of Illinois College of Medicine, and then completed her residency in Emergency Medicine at Denver General Hospital and the University of Colorado Health Sciences Center.  She has been on staff at Bayfront Medical Center, St. Joseph’s Hospital, University Community Hospital and Mease Countryside Hospital, and has served on the faculty of the USF School of Medicine.  Dr. Elliott currently serves as an expert witness in Cosmetic Medicine for the Florida Board of Medicine.  Her company, ExpertEsthetics, provides online video training in advanced injection techniques, as well as hands-on technique training for other practitioners.  Dr. Elliott is also a national and international trainer for Cutera Lasers, training other physicians in the use of aesthetic lasers with skin of all colors.  Skinspirations specializes exclusively in rejuvenation, enhancement and anti-aging treatments for the face and body.  With her staff of aesthetic experts, you know you’ll get the best results obtainable.  Dr. Elliott has been in practice for over 20 years, and has the experience and reputation to have been chosen by the makers of Botox® Cosmetic and Juvederm to train other physicians and practitioners in her techniques.  For more information, visit

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