Acquisition Marks Multi-Million-Dollar Expansion for BalanceDiet™ Brand, With 12 New Locations in Southwest Florida, Enhanced Online Services, and Exclusive Genetic Testing for Weight Loss
(TAMPA BAY, Fla.,) – BalanceDiet™ Company announces the acquisition of Results Weight Loss, a regional chain of weight-management centers with locations throughout southwest Florida. The acquisition includes the assets and clients of Results Weight Loss as well as the affiliated 1-800-Weight-Loss brand, immediately adding 16 new locations, thousands of customers and exclusive genetic testing to the BalanceDiet portfolio and solidifying the company’s dominant presence in the Florida weight-loss marketplace.
The previous owners of Results Weight Loss, facing foreclosure, had handed the business over to creditors in December 2011. Less than a day before the chain of diet centers was scheduled to cease operations, BalanceDiet’s Board acted quickly to assume ownership of the company.
“We rescued the company from closure within a 12-hour window, and had only a half-day to make a final decision on the acquisition. However, we determined that this move offered significant advantages for the continuing expansion of our BalanceDiet brand,” said Christopher Palumbo, Brand Founder. “We believe in wellness, we believe in the industry, and we believe in the West Florida markets. It was apparent that a fresh approach, new products, and updated services could really take this company and bring much-needed momentum to the business.”
BalanceDiet™ plans to rebrand, expand, and renovate the former Results Weight Loss locations and incorporate additional services, which will be rolled out with the grand-reopening of the centers. Through its timely acquisition of Results Weight Loss, BalanceDiet preserved the jobs of 100 employees and is supporting another 300 jobs for vendors and service providers. The acquisition also ensured that the company’s several thousand customers would not lose the money they had paid for its services, as BalanceDiet is honoring clients’ plans and lowering the prices.
“It is very rewarding and exciting to be involved in a comeback story like this,” remarked Palumbo. “When you have a great team backing you, you are more confident in taking risks. Our strategic acquisition has enabled us to add exclusive genetic testing a variety of new services that complement BalanceDiet’s existing product and service offerings, ultimately delivering an enhanced wellness experience to our customers.”
BalanceDiet is a premium diet and wellness brand that operates a chain of stylish, upscale weight-loss centers as well as the BalanceDiet™ At Home service. The company offers custom meal planning, nutrition, and diet coaching; a robust online diet program; expert advice and tips; and related retail products that are offered online, through direct home delivery, and via a wide network of storefront locations. Clients also have access to the e’co® by elements line of nutritional and cosmeceutical supplements, including Slimberry™ plant based weight-loss blends, BonPULSE™ complete cardio health, and VitaLIFT™ anti-aging and antioxidant multivitamins.
BalanceDiet weight-loss centers are also available as a fully turnkey solution for both franchisees and area developers. A Florida-based team handles all aspects of store development, including site selection, advanced lease negotiation, deal structuring, and construction services.
Beyond the Florida expansion associated with the Results Weight Loss acquisition, BalanceDiet is in the process of opening additional signature weight-loss centers throughout the United States and worldwide, with new retail locations scheduled to open in Canada, Mexico, Puerto Rico, India, and Saudi Arabia. The company is also working on a co-brand with a popular healthy fast-food chain in Tampa Bay.
For additional information on BalanceDiet – including locations, services, and BalanceDiet franchise opportunities – visit http://www.GoBalanceDiet.com.
About BalanceDiet™ | elements fitness™
BalanceDiet™ is part of the elements™ family of healthy lifestyle brands, including award-winning fitness, weight-loss, media and product companies. Founded by wellness visionary Christopher Palumbo, BalanceDiet holds a unique place in the women’s diet and fitness market with exclusive genetic-testing technology, patents on proprietary weight-loss products and supplements, a stylish, upscale wellness experience, and an array of online tools and services. Before launching elements and BalanceDiet, Palumbo earned recognition for his work with World Gym™, where he created a concept store that that now serves as the model for the company’s fitness centers worldwide. Today, BalanceDiet is a popular and fast-growing wellness brand with more than 30 locations throughout the United States in addition to the BalanceDiet At Home service offered direct to consumers. The company is expanding internationally and expects to have 40 ground-based operations by year-end, with additional franchise opportunities available. For more information on BalanceDiet, please visit http://www.GoBalanceDiet.com.